Teens Abandon Facebook for Snapchat

Snapchat is the preferred social media platform for 47% of teens using the platform – up 12% year-over-year. These are the results of a recent survey by Piper Jaffray, a research firm that has collected teen attitudes and opinions over the last 17 years.

Read more

Distance to Your Studio is now #1 Google Ranking Factor

One of the consequences of Google’s plan to change to a mobile-first search index is that the distance from your studio to the person searching is now the most important ranking factor in Google.

Read more

JDLab2You Get Started Video

Here’s a short video that shows how easy it is to send your first order.

holiday senior portrait photo cards

Layout Guides Make it Easy to Create Specialty Products, Album and Photo Book Covers

Layout guides are collections of layered PhotoShop PSD files that make it easy to lay out a product, save as a JPG image, and drop into our JDLab2You or Pick-a-Pack software. Because each layout guide comes with safe, wrap and cut guide lines, you can be assured your finished products will look great.

Watch this short video to see how easy it is to use our guides.

Read more

facebook logo

Facebook Negative Reviews: Can You Fix Them?

A client recently sent me this question about Facebook reviews.

If you search for me in the Facebook search box, it brings up our studio with places being at top.  If you click “see all” you see a negative review by an irate customer that happened a while back. Is there a way to push that review down because we have had so many 5-star reviews since then? I do not want that one bad review to be the first one everyone sees.

I appreciate your frustration. With so many positive reviews to choose from, it has to be annoying when Facebook highlights your single 1-star review first. It appears from comments from other Facebook users that highlighting the lowest rated review on a business page is a common complaint.

Read more

photographer online search

Get Text Messages from Prospective Clients Searching for Your Studio

One of the rules in marketing is that you always need to make it easy for clients to contact you. Some will call. Some will email. Some will contact you by Facebook Messenger. But many younger clients prefer to only send a text. How can you reach them?

Thanks to Google, you now have the ability to get text messages directly from your Google My Business listing when they search for your studio on Google.

Read more

Google Penalizing HTTP Websites as “not secure”

Beginning in October, the Google Chrome browser will begin informing your clients their data is “not secure” on any pages that have forms or login fields. This is part of Google’s long-term plan to mark all websites that still use the old HTTP protocol as “not secure.”

Read more

facebook logo

Facebook Business Page Updates You Should Know

If you use your Facebook business page for social media marketing, here are two new changes you should be aware of:

Read more

This 30 Second Change Will Improve Your Studio Sales

If you’re like most professional photographers, your most important marketing goal is to have a prospective client pick up the phone and call you. Phone calls lead to consultations, which lead to sales. The challenge is that you cannot answer every call. If you have a studio with 9-5 business hours, you’re only answering the phone 25% of the hours in a week. The other 75% of the time, people get sent to voice mail.

Read more

Order Custom Size Prints in JDLab2You

In a world full of 8×10’s, 5×7’s and wallets, sometimes you just need a print size that isn’t available in JDLab2You software.

Read more